Skip to main content
Earth Collective

The 90-Day Playbook

A simple, repeatable plan to sharpen your story, stack proof, and unlock aligned capital.

Joining Earth Collective helps you move faster. You get a clear workflow, focused advisor input, and a steady rhythm of small wins that add up to real momentum. Instead of chasing random meetings, you work in short cycles that tighten your story, close proof gaps, and create investor-ready traction.

How to use this playbook

  • Aim for progress you can show every 1 to 2 weeks, not long plans.
  • Keep asks small and specific so people can say yes fast.
  • Write decisions down. Record outcomes. Let the work speak.
  • Repeat the cycle. Story, proof, quest, review, refine.

Your next 90 days

Week 0–2: Set up the venture profile

  • Create a clear venture profile that highlights traction, proof, and your ask
  • Write a tight problem, solution, and ICP summary
  • List live proof markers like pilots, LOIs, early revenue
  • Draft 2 or 3 specific questions you want advisors to answer
Pro tip: Keep it short and scannable. Investors and advisors should understand the “why now” in 30 seconds.

Week 2–4: Run a campaign

  • Invite multiple advisors to review your profile at the same time
  • Ask for short, scored reviews and 5 prioritized fixes
  • Sort the signal, pick 1 or 2 high-leverage changes, then ship
Pro tip: Treat feedback like a design sprint. Tighten the story, pricing, or proof, then lock the change.

Week 4–8: Launch outcome-based quests

  • Post 1 or 2 small, specific quests with clear acceptance criteria
  • Examples: a qualified customer intro, a paid pilot signed, a partner connect
  • Attach proof on completion, then record the outcome
Pro tip: Small wins compound. Keep quests narrow so they can be fulfilled fast.

Week 6–12: Formalize advisory where it works

  • If an advisor is creating repeatable value, propose a simple scope and cadence
  • Use plain-language terms with light milestones
  • Review progress quarterly and adjust scope as needed
Pro tip: Scope drives terms. Keep expectations clear and tie equity to ongoing impact.

When ready: Open capital pathways

  • Use investor matching to find mandate fit by stage, sector, geography, and check size
  • Share your updated profile and recent outcomes for context
  • Warm intros and syndication support follow from clear traction
Pro tip: Raise on momentum, not hope. Let your recent outcomes do the heavy lifting.